Internet users love to search. The figures below show how the popularity of internet search engines makes search engine optimisation a vital part of any marketing campaign.

Key search stats

• Approximately 50% of online purchases are preceded by research on a search engine. [DoubleClick / Performics / comScore, “Search Before the Purchase”, March 2005]
• 55% of online transactions originated from search. [Jupiter, 2004]
• 84.8% of users found sites through search. [GVU, 10th User Survey, 2004, US data]
• 85.7% of search users, searched with intent to buy. [GVU, 10th User Survey, 2004, US data]
• Google accounts for more than 50% of all UK web searches, generating three times as many search requests as Yahoo! in the UK market. [Nielsen//NetRatings 2005]
• Google still dominates the worldwide search engine market with exactly 56.4% of search engine traffic between April and May 2004, according to OneStat.com.

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