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| How to plan your site |
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Planning a website may seem daunting with so much to do and all that technical jargon to wade through. In fact, planning your website is straight forward. It can be broken down into several key steps and LexisClick can help you every step of the way. Contact one of our experienced consultants if you have any questions or need advice. Step 1 Understanding your audience Step 2 Establishing your site purpose Step 3 Understanding your competitors Step 4 Planning your site Step 5 Maintenance planning Step 6 Estimating and budgeting Step 1 – Understanding your audience Your website is simply another part of the marketing mix so, as with all marketing materials it’s vital to have a clear understanding of your audience. As well as their demographic information it’s obviously key to understand what they want from you and your brand. Step 2 – Establishing your site purpose Too many websites don’t have a clear focus. Ask yourself ‘what do I want my customers to do on my website?’ Is it to request a brochure, contact your sales team, purchase a product or simply engage with your brand? Your website must successfully combine your business needs and your customers' needs. Step 3 – Understanding your competitors Who are your direct competitors? What are they doing online? Take the time to research and review all your competitors' websites, draw up a list of what you think does and doesn’t work and use this to help form the structure of your own online marketing strategy. Step 4 – Planning your site With all your research complete it's time to get down to the hard graft of planning your website. Think about the number of pages you need, content and images, how a user would travel through the site, contact points etc. LexisClick can be on hand to offer advice on site planning. Step 5 – Maintenance planning When building a site you must think ahead and decide exactly who is going to ‘own’ the site, how it’s going to be maintained and by whom etc. LexisClick offers a range of Content management systems that make maintenance easy. Step 6 - Estimating and budgeting With all these steps completed you’ll be in a good position to choose a web development company. Choose LexisClick. Contact us now for a free 1 hour consultation on planning your website. Other useful tools |