Our improved search engine rankings have doubled our online sales. Thanks for everything.
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Business
Business What is Search engine optimisation (SEO) and how can it help my business? All the major search engines use different algorithms to assess how high a site should appear in their natural listings for a particular keyword. Search engine optimisation or SEO is the process of selecting specific keywords for which you’d like to achieve high search engine rankings, and then optimising your site to ensure this. This optimisation process involves a mixture of technical, copywriting and marketing skills. Since over 80% of website traffic comes from Search engines [1] it is vital that you work hard to improve your visibility in these natural listings. If you would like to find out how we can help your site achieve great search engine results, please contact us. Does my site need a content management system (CMS)? Would you like to be able to update your site on monthly, weekly or even daily basis? Do you need an easy to use updating system that doesn’t require the learning of complex code or the use of an expensive third party? If the answer to either of these questions is ‘yes’, then a content management system could be the perfect solution. To find out more about our range of cost-effective, robust and easy-to-use CMS solutions please contact us.
With Pay Per Click or PPC online advertising you only pay for the actual clicks on your advertisement, as opposed to CPM deals where you simply pay for a number of impressions. Whilst PPC can be cost effective, one should also consider the actual number of conversions you get from these clicks. Another payment model is CPA (cost per action) where you only pay for the actual conversion or action. Google has devised a popular model of assigning PCC adverts to keywords and phrases, with advertisers paying a premium for more popular search phrases. Skill and experience is required to obtain the best value from PPC. Lexis Information Systems have experienced consultants who can advise you regarding good PPC practice, please contact us for more information. An affiliate network is a network of sites or publishers who agree to host links and banners of advertisers in return for commission. Usually these sites have smaller audiences and therefore don’t have their own media brokers, but instead work with a network to promote their inventory. There are a large number of networks in the market and it’s important to select the best to gain the optimum return for your investment. If you are interested in using an affiliate network to either promote your services or broker your inventory, Lexis Information systems can offer you advice.
What is Open Source technology? Open Source technology, is software that has source code that is available to view and in some cases modify. This allows improvements and enhancements to the software for general or bespoke applications. The Linux family of Operating Systems and the Apache web server are both extremely popular examples of open source technology. What is a content management system? A Content Management System or CMS is a user operated interface that allows for updates and amendments to the content, images and structure of your website. CMS systems put the website owner in control, allowing them to make changes directly to the site without the need to use an external programmer. These systems are beneficial due to the low cost and flexibility they offer. CMS systems also have the potential to be integrated into your existing IT infrastructure, whether this is one or two databases or a full multi-faceted infrastructure. Lexis Information Systems offer a range of bespoke CMS solutions for our clients. Webmail is an internet based email client which allows you to access your mail from any computer with internet access. You’ll be given a website address (URL) via which you can log into your email account to create, send and manage your email. All of our email accounts come with the option of a Webmail interface at no extra charge. If you would like to find out more about our Email and Webmail packages, please contact us. What is IMAP email protocol and why should I use it? When using the IMAP email protocol your mail stays on the server in multiple folders, including any folders you have created. This enables you to connect to any computer and see all your mail and mail folders. In general, IMAP is great if you have a dedicated connection to the Internet or you like to check your mail from various locations. What is the POP3 email protocol and why would I use it? With this type of email account mail is stored in one location on the server, and is accessed using an email client on your own computer. When you open your mailbox, new mail is moved from the host server and saved on your computer. If you want to be able to see your old mail messages, you have to go back to the computer where you last opened your mail. How do I know how much bandwidth or disk space I will need? The most common bandwidth configurations are provided in our standard hosting offerings, but we understand that resource requirements can change. Lexis Information Systems will work with you to ensure that the optimal amount of bandwidth and disk space has been allocated to your web applications and we’ll provide active monitoring so that we can predict any changes in your requirements. Load balancing greatly improves application and website performance and reliability. Load balancing software monitors and manages requests to your site, directing requests to the server with most resource availability. In case of any server downtime all requests will automatically be directed to the alternative server. Lexis Information Systems offers load balancing as standard for all our hosted CMS solutions. If you would like to find out more about our load balancing services please contact us. What is Flash and Rich media, do I need it on my site? Flash is an application developed by Macromedia that allows vector animations and applications to be created and displayed easily on the web. Many animated features you see on websites will have been produced in Flash. Flash is fantastic for communicating more complex messages but has some disadvantages in terms of accessibility and search engine optimisation. Support What level of technical support do you provide? Online technical support is offered as standard for all of our solutions and services. We guarantee 48-hour response times on non-critical support and 4-hour response times for critical support. If you wish a higher level of support (including telephone support) we can provide a support package that’s tailored meet the requirements of your business. If you would like to find out more about our support services please contact us. |